Keep it modern
The aesthetic was made as minimal as possible, mimicking that of popular social media platforms. This was done for familiarity; we found that users were used to a specific layout and style and if we differed from that too much it wouldn’t have the social media feel.
All decisions were made with feedback from our stakeholders. As a team we conducted multiple user surveys and tests to which I iterated on. No decision was made without taking into consideration our extensive research and our user responses.
Accessibility was a very important feature that I pushed to add. The accessibility menu is something I’ve iterated on over the course of developing multiple websites. It offers much more customizability to try and help users as much as possible. Aside from building an accessible website using ARIA and best practices, it was important to me that users had some level of customization to better tweak the website to their needs. Using localStorage I was able to keep the users’ preferences for the next time they navigated to PixelPulse.